Encouraging responsible riding
Lime is committed to providing a safe experience for all. Whenever we launch in a new city, we invest in “first ride” events, providing new users with a free lesson on how to use our e-bikes and e-scooters responsibly and handing out important safety equipment like helmets and high visibility jackets.
We also work closely with our partner boroughs in London to provide cycle training for residents using our latest Lime e-bikes.
In addition to this, we have invested in targeted safety advertising campaigns, reaching just under million people to date, with important warnings on issues like drink riding or the illegal use of privately owned scooters on public roads in the UK.
We also provide regular reminders to users to ride safety via in-app messages, making sure riders are wearing a helmet, avoiding riding on the pavement and parking responsibly.